Industry Talks

Each morning, industry leaders will host concurrent Industry Talks to highlight geospatial technology and the influences of integrating GIS with other current technologies in a variety of sectors.

ArcGIS: A Foundation for Digital Twins

August 10 at 9:30 a.m.

Chris Andrews, Esri

For years, GIS users have use organized databases of their real world systems for purposes of monitoring status, tracking assets, and planning maintenance and change. With the emergence of 3D, IoT, and the integration of detailed asset data into GIS, users are now exploring the creation of high resolution 3D digital representations of their real world systems, referred to as Digital Twins, that can be used to analyze complex assets, but also to link to other representations of those assets in their organization. ArcGIS provides collaboration, visualization, data management, and other tools that provide a foundation for users to capture data, organize it, and combine it in new ways to create digital twins and to also connect to other digital twin platforms.

Chris Andrews

Chris Andrews is an experienced product management and technology leader who enjoys solving real world problems, establishing high performance teams, and connecting people and businesses in positive collaborations. Chris leads a team with responsibility for ArcGIS Earth, 3D, ArcGIS Urban, AEC/CAD/BIM offerings, ArcGIS Business Analyst and more. Before Esri, Chris was the lead product manager for Autodesk’s Digital Cities efforts and was previously in the enterprise integration industry focused on CAD-GIS integration.

Mapping the news: Visual storytelling with GIS

August 10 at 9:30 a.m.

Adam Marton, Capital News Service

In this Industry Talk, Marton will discuss how GIS mapping is used in the modern newsroom to visualize data and tell deep stories. He will share examples of journalistic work that utilizes mapping technology to help localize and contextualize enterprise and investigative news stories for audiences, as well as discuss the end-to-end process of creating and designing graphics on deadline.

Adam Marton

Adam Marton is an award-winning journalist and graphic designer. He oversees the data and graphics bureau of Capital News Service and teaches design, coding and data journalism courses at the Philip Merrill College of Journalism at the University of Maryland.

Marton is focused on quality storytelling across media, using design and technology to tell rich, human stories. He is a visual journalist and designer specializing in the presentation of the news, including data visualization, front-end development and information graphics.

Marton formerly worked at The Baltimore Sun as the senior editor of data and graphics. He led a design and development team focused on the creation of graphics, data visualization and editorial presentation. He designed many projects for The Sun, including “The 45 Minute Mystery of Freddie Gray’s Death,” which was a 2015 Pulitzer Prize finalist.

Marton is a graduate of Towson University and the University of Baltimore’s publication design graduate program. He is a native Marylander and has lived in Baltimore City for over 20 years.

Centralizing fragmented data: Community Solutions Hub

August 11 at 9:00 a.m.

Keith Fanjoy, LCSW-C, CEO, San Mar Family & Community Services

Understanding the needs of neighborhoods starts with being informed by local data; explore the Community Solutions Hub in Washington County, Maryland. Designed to bridge the information gap that exists by uncovering the reality that lots of good data can often be very difficult to find, and their experience developing practical information and resources to respond to data needs in your community.

The Modern Role of GIS in Today’s Planning Department

August 11 at 9:00 a.m.

Keith Cooke, Industry Manager for Planning & Community Development, Esri

The last 10 years have seen an enormous change in geospatial technology. While desktop software is still prevalent for GIS professionals, planning professionals now have unprecedented access to content and analysis through web-based mapping.  This new Web GIS pattern empowers planners to make better, more sustainable decisions without being GIS experts or investing substantial resources in training or infrastructure.

We will examine how ArcGIS Urban and the Policy Validation App provide a data-driven approach to different development scenarios to help justify them to decision-makers, developers, community leaders, and the public.  We’ll look at how ArcGIS Hub is being used to create a genuine partnership between the public and its government to meet the modern expectations of citizen engagement.  We’ll also look at how planners can be involved more in economic development and restoration projects by using Community Analyst, ArcGIS Solutions, and ArcGIS StoryMaps.  This evolving role for planners is centered around location, and we’ll show how GIS helps make better, more justifiable decisions for cities and counties.

Keith Cooke

Keith Cooke is the industry manager for planning and community development at Esri. A graduate of Auburn University, he has been a GIS professional since 1994 and has worked for planning and community development agencies at the regional and municipal level. Prior to this role, he was an account executive at Esri for 15 years working with over 100 local governments. He is a frequent speaker at GIS, community planning, and economic development events and is an active member in the American Planning Association, where he has conducted dozens of hands-on GIS workshops for planners since 2004 at the National Planning Conference and state chapter conferences.   

Tracking COVID-19: A defining moment for the world

August 11 at 9:00 a.m.

Beth Blauer, executive director and co-founder, Centers for Civic Impact, Johns Hopkins University

In this Industry Talk, Beth will highlight how the Johns Hopkins Corona Virus Resource Center happened and why it has sustained as a trusted source for COVID data and public health information. With over 10 billion calls to one of the world’s most coveted data sources, what has COVID taught us about the future of GIS and health policy?

Beth Blauer

Beth Blauer is the executive director and co-founder of the Centers for Civic Impact at Johns Hopkins University (Civic Impact). As a dedicated public servant and international expert on government performance programs for more than fifteen years, Beth Blauer spent her career working to improve people’s lives by bringing data into governments’ decision-making processes.

Blauer founded Civic Impact, originally as the Center for Government Excellence, in 2015 and since then, has successfully worked with over 140 mayors from around the globe to advance the use of data and evidence. She has built the organization to be a leader in data-driven insights for city leaders and public sector practitioners across the country and around the world.

Prior to leading the Centers for Civic Impact, Blauer designed and launched Socrata’s GovStat platform for federal, state, and local governments.

Having entered public service as a juvenile probation officer in Maryland, Blauer was quickly promoted within the department, quickly becoming the Chief of Staff. It was in this capacity she began working on the creation and implementation of “StateStat.” In 2008, then Governor Martin O’Malley asked Blauer to lead his nationally recognized StateStat program.

Blauer graduated with a Bachelor of Arts from the University of Maryland and holds a JD from New York Law School. She is a recipient of the 2012 CAP award for her work on Maryland’s StateStat.

Broadband mapping advocacy to connect every resident

August 12 at 10:00 a.m.

Ashley Hitt, GISP, vice president, GIS Services, Connected Nation

In this Industry Talk, Ashley will review the essential nature of location intelligence in broadband mapping to impact access, adoption, and use. From understanding areas served, underserved, and unserved by broadband to conducting infrastructure audits to assisting states with broadband grant programs to expand broadband, this talk will review recent changes in the industry, trends from local to national geographies, and what’s next.

Ashley HittAshley Hitt, GISP, is vice president of GIS Services at Connected Nation, a national leader in broadband expansion programs. She is responsible for the operation of the GIS Services and Engineering & Technical Services departments, including the development and implementation of strategic methodologies to promote data visualization solutions using broadband-related datasets as well as the innovation of broadband data collection and field validation methodologies.

Ashley was the Conference Chair for URISA GIS-Pro 2020, has been an instructor for the URISA GIS Leadership Academy (GLA), and she previously served on the URISA Board of Directors. Ashley has a BSc in Geography/Meteorology and MSc in Geoscience from Western Kentucky University and lives in Louisville, Kentucky.